Survey Research Primer (28 pp - Publication # 6068 - $15.00)

BB&C's newest publication � the Survey Research Primer � is designed to help you develop a questionnaire and administer a survey. The Primer is a step-by-step guide to conducting your own survey, and includes everything from types of questions to drawing a sample that is representative of your population.

The Survey Research Primer was developed for the North Central Association Commission on Accreditation and School Improvement. It can be ordered at www.ncacasi.org. Go to �publications� and click on �product catalog.� The publication number is 6068, and the cost is $15.00.

BB&C�s "ABC Series" of marketing publications can now be ordered directly from Rowman and Littlefield Publishing at: www.rowmaneducation.com/.  There is a 15% discount on online orders.

Here's a brief description of each of the books in the series:

The ABCs of School Surveys  (112 pages - ISBN 0-8108-3950-4 - $31.95)

why you should do a survey / determining target audiences / deciding which type of survey method to use / developing a survey timeline / how to draw a sample / how to draft and finalize a questionnaire / how to recruit and train volunteers / six ready-to-go survey instruments, including questionnaires for community members, parents, students, and staff

forces driving change / insights into the implication sof change / the concepts of marketing, targeting, and image-building / effective publications / overcoming resistance to change / schools people choose when they have a choice / a process for system level, building level, and personal planning and marketing / sample vision and mission statements / sample goals / complete instructions for engaging your staff and community / sample district and school priorities / school board evaluation materials / winning school finance campaigns / scores of communication/marketing ideas you can implement now / all the forms you need to plan for the future and to market your schools

what makes an effective school / what is marketing / first impressions count / analyzing your environment / explaining things well / reporting progress continually / effective parent conferences / making the most of open houses and other special events / homework / communicating about tests / ending the year / developing a marketing plan for your classroom / being visible / preparing a �book� about your classroom � and you

The ABCs of School Board Marketing (48pp - ISBN 0-8108-3949-0 - $14.95)

what is marketing / what is the board's role in marketing / can the board market itself / is your board dysfunctional / school board checkpoints / are you proud of your (board) behavior / what about superintendent behavior / getting started on your marketing plan / characteristics of effective organizations / characteristics of effective school boards / you have to start where the people are / conducting analysis, developing a strategy, designing a plan / points of contact / ABC marketing components / leaving a legacy / give your organization a gift / give yourself a gift, too / the legacy leaving process / go forth, be visible

To order these publications, go to Rowman and Littlefield Publishing at: www.rowmaneducation.com/. There is a 15% discount for online orders.